Top 5 iOS Apparel Apps in Sweden: Q4 2024 Performance

In the final quarter of 2024, the top 5 apparel applications on iOS in Sweden displayed varying trends in downloads and active users, according to data from Sensor Tower.

Zalando – Online fashion showed a notable increase in weekly downloads, peaking at approximately 7.1K during the week of November 25. Active users also rose, reaching 149K in the same week, before experiencing a decline to around 108K by the end of December.

SHEIN - Shopping Online maintained a strong presence, with weekly downloads peaking at 4.4K in mid-October. Weekly active users fluctuated, starting at 219K and climbing to about 239K by the end of December.

H&M experienced a surge in downloads around late November, reaching 5.8K. Active users saw a significant peak at 137K during the same period, before tapering off to approximately 107K by the quarter's close.

Boozt.com demonstrated a steady increase in downloads, peaking at 4.8K in late November. Active users followed a similar upward trajectory, reaching a high of 38K before declining towards the end of the quarter.

UNIQLO - LifeWear experienced a gradual decline in downloads, with a peak of 4.6K at the start of the quarter. Active users showed some fluctuations, starting at 8.3K and ending the quarter at approximately 6.6K.

These insights offer a glimpse into the dynamic market of apparel apps in Sweden, with more comprehensive data available through Sensor Tower. As trends shift, these apps continue to adapt and evolve within the competitive landscape.