Top 5 Apparel Apps on iOS in Russia: Q4 2024 Performance

In the fourth quarter of 2024, the top apparel applications on the iOS platform in Russia demonstrated varied performance trends. Here's an overview based on data from Sensor Tower.

kari: обувь и аксессуары maintained a strong presence with weekly downloads peaking at 39.7K in early November. However, the downloads tapered off slightly towards the end of the quarter, ending at approximately 25.2K. Active users also fluctuated, with a notable increase to 563.5K in early November before stabilizing around 438.5K by the end of December.

SOKOLOV: ювелирный магазин saw a consistent rise in weekly downloads, beginning at 18.3K and reaching a high of 44.8K by late December. Active users followed a similar upward trend, peaking at 420.7K in mid-December.

SUNLIGHT: украшения и подарки experienced significant growth in weekly downloads, culminating at 52.9K in late December. The app's weekly active users also surged, reaching a peak of 918.3K just before the year-end.

585 Золотой - Diamonds & Gold showed a steady increase in downloads, starting at 13.1K and climbing to 32.6K by the end of December. Active users mirrored this growth, with figures rising from 63.8K to 132.1K over the quarter.

Finally, O'STIN - Магазин Модной Одежды experienced a more modest pattern with downloads starting at 10.2K and fluctuating slightly, ending the quarter at 9.2K. Active users saw a decrease from 218.7K to 163.6K by the close of the year.

These insights from Sensor Tower highlight the dynamic nature of the apparel app market in Russia, offering a glimpse into user engagement and app popularity trends during this period. For more detailed insights, visit Sensor Tower's platform.