Top 5 Apparel Apps on iOS in Serbia During Q4 2024

In the fourth quarter of 2024, the top apparel applications on iOS in Serbia demonstrated varied performance in terms of downloads. According to data from Sensor Tower, here are the key trends observed for the leading apps.

SHEIN - Shopping Online experienced a notable fluctuation in weekly downloads. Starting the quarter with around 2.2K downloads, there was a peak of 5.6K in mid-October, followed by a gradual decline to approximately 416 by the end of December.

ZARA saw a steady download rate, with a significant surge to around 3.8K during the week of November 25. However, the numbers settled back to around 675 by the year's end.

Downloads for H&M were relatively stable, with peaks reaching 1.3K in late November. The app maintained an average of 600 to 800 downloads through most of the quarter.

Fashion&Friends showed a spike in downloads in late November, peaking at over 1.5K, before declining to approximately 453 by the end of December.

Obuca Metro demonstrated a fluctuating pattern, with a notable peak of 1.5K downloads in mid-November. However, the numbers dropped to below 100 by the end of the quarter.

These insights provide a snapshot of the current app market dynamics in the apparel sector on iOS in Serbia. For more detailed analysis and trends, visit Sensor Tower's platform.