Top 5 Apparel Apps on iOS in Portugal - Q4 2024 Performance

In the fourth quarter of 2024, the top apparel applications on iOS in Portugal displayed varied performance in terms of downloads and active users, according to data from Sensor Tower.

SHEIN - Shopping Online saw weekly downloads begin at around 6.4K, peaking in early October at 7.6K, before gradually declining to approximately 4.5K by the end of December. The app’s weekly active users fluctuated, starting with 595K and experiencing a peak of 630K in early December, before ending the quarter at around 551K.

ABOUT YOU Online Fashion Shop started Q4 with weekly downloads of 5.2K, spiking to 7.4K in early October. Downloads showed a downward trend, closing the year at 2.5K. Weekly active users began at 132K, with a slight dip throughout the quarter, settling at around 105K.

ZARA experienced a notable increase in downloads, starting at 3.1K and reaching a peak of 13.1K during the week of December 23. Active users also increased, beginning at 88K and rising to 104K by the end of December.

H&M showed a moderate performance, with weekly downloads starting at 3.8K, peaking at 9.1K in late November, and closing at 1.9K. Weekly active users began at 43K and increased to 55K by mid-December, before slightly declining to 46K at year-end.

Finally, PULL&BEAR had downloads starting at 1.8K, peaking at 8K in late December, and maintaining around 3K at quarter’s end. Active users started at 27K and showed an upward trend, reaching 33K by the end of the year.

For more detailed insights and data, visit Sensor Tower.