AI Insights · Timothy · January 2025
Top 5 iOS Apparel Apps in Oceania: Q4 2024 Performance
Discover the performance trends of the top 5 apparel apps on iOS in Oceania during Q4 2024, including download and active user data.
In the fourth quarter of 2024, the top apparel applications on the iOS platform in Oceania showed varied performance trends. Here’s a detailed look at each app’s metrics based on data from Sensor Tower.
SHEIN - Shopping Online maintained a strong presence with weekly downloads fluctuating between 20K and 32K. It experienced a peak of about 31.7K downloads in the week of November 25. The app also saw a high volume of weekly active users, starting at 1.1M and ending the quarter at approximately 992K.
Cotton On showed a notable spike in downloads, reaching around 11.6K in late October. Active users increased to 27.3K by the end of November, reflecting steady engagement from its user base.
The Nike: Shoes, Apparel, Stories app observed a significant boost in downloads, peaking at 12.9K in the week of November 25. Active users also surged, reaching over 71K in early December before settling at 58.9K by the quarter's end.
adidas: Shop Shoes & Clothing showed consistent download growth, with a high of 9.2K during the last week of November. Active user numbers climbed steadily, peaking at 37.7K in the week of December 23.
Finally, UNIQLO AU experienced a peak in downloads at 6.1K in late November. Active users saw a significant rise, reaching a high of 106K in the same period before ending at 75.1K.
For more detailed insights and data, visit Sensor Tower's platform.
