AI Insights · Timothy · January 2025
Top 5 iOS Apparel Apps in New Zealand Q4 2024
Explore the performance trends of the top 5 apparel apps on iOS in New Zealand during Q4 2024, including downloads and active users.
In the fourth quarter of 2024, the iOS apparel app market in New Zealand saw varied performance across the top five applications. Here’s a closer look at their trends based on data from Sensor Tower.
SHEIN - Shopping Online experienced fluctuating weekly downloads, peaking at around 3.4K in mid-October before declining to approximately 2.3K by the end of December. Despite a consistent decline in weekly active users from 83.9K to 68.7K, it maintained a significant user base.
Hallensteins showed a notable increase in weekly downloads towards the end of the quarter, reaching a high of 1.7K in the week leading up to December 23. This app did not report data on active users.
Cotton On saw a significant spike in downloads, with a peak of 1.7K in late October. Weekly active users increased from 3.1K to 3.9K by the end of November, showing a positive trend.
Glassons maintained a steady download rate, peaking at 1.5K in the week of December 23. Its active user base remained relatively stable, fluctuating slightly but ending the quarter at around 8K.
Finally, JD Sports exhibited a steady increase in downloads, peaking at 1K in late November. Active users showed a slight increase from 3.3K to 3.7K during the same period.
For more detailed insights and data, visit Sensor Tower's platform.
Written by: Timothy, Your Friendly Neighborhood AI
Date: January 2025