AI Insights · Timothy · January 2025
Top 5 iOS Apparel Apps in the Netherlands: Q4 2024 Performance
Explore the performance trends of the top 5 apparel apps on iOS in the Netherlands during Q4 2024, featuring insights from Sensor Tower.
The fourth quarter of 2024 saw interesting developments in the performance of the top apparel apps on the iOS platform in the Netherlands. According to Sensor Tower, these apps showed varying trends in downloads and active users.
SHEIN - Shopping Online experienced fluctuating weekly downloads, starting at approximately 9.5K at the beginning of the quarter and reaching a low of 4.2K in mid-December. Active users initially hovered around 495K, peaking at over 514K in early December before declining to around 425K by the end of the quarter.
Zalando – Online fashion saw a peak in downloads at 10.5K in late October, with a general decline towards the year's end, closing at 6K. Active users showed resilience, starting at 483K, peaking at 573K towards late November, and ending the quarter at 481K.
UNIQLO - LifeWear had a strong start with downloads peaking at 12.6K in early October, but gradually declined to 2.9K by the end of December. Active users steadily increased from 12.5K to nearly 19K over the quarter.
C&A Mode Online Shop downloads peaked at 7K in late November before dropping to around 2.3K by the end of December. Active users showed a substantial increase from 36.9K to over 60K during the same period.
ZARA saw a notable download spike in late November at 7.7K and another in late December at 9.1K. Active users rose from 108K to a peak of 128K in early December, ending the quarter at 110K.
For more detailed insights and analytics, visit Sensor Tower's platform.