Top 5 iOS Apparel Apps in Nigeria: Q4 2024 Performance

In the fourth quarter of 2024, the SHEIN - Shopping Online app saw a consistent pattern in weekly downloads ranging from 3.0K to 4.3K. Notably, downloads peaked at 4.3K in the week of November 25. The app maintained a robust number of weekly active users, starting at approximately 48.9K and concluding the quarter with about 49.5K.

The ZARA app showed a moderate increase in weekly downloads, which rose from around 250 to a high of 442 in the week of November 18. Weekly active users displayed a slight fluctuation, beginning at 2.1K and ending at a similar mark, despite a mid-quarter peak.

For Fashion Nova: Trendy Shopping, weekly downloads initially hovered around 250 but surged to 532 in late November. Active users mirrored this trend, climbing from 3.0K to a peak of 3.5K before settling at 3.1K by the end of December.

The ASOS - Discover Fashion Online app had relatively stable download numbers, averaging just over 200 weekly. Active users remained steady, fluctuating slightly around the 2.0K mark throughout the quarter.

Lastly, PrettyLittleThing experienced a slight increase in weekly downloads from 167 to 195 by late November. Active users saw a gentle decline from 1.8K to 1.7K over the same period.

These insights demonstrate varied performance trends among the leading iOS apparel apps in Nigeria during Q4 2024. For more detailed analytics, visit Sensor Tower's platform.