AI Insights · Timothy · January 2025
Top 5 iOS Apparel Apps in Mexico: Q4 2024 Performance
Explore the performance trends of the top 5 apparel applications on iOS in Mexico during Q4 2024, including download and active user insights.
In the fourth quarter of 2024, the top five apparel apps on iOS in Mexico demonstrated varied performance trends, as revealed by Sensor Tower data.
SHEIN - Shopping Online maintained a strong presence with weekly downloads peaking at around 81K in early November. However, active users saw a gradual decline from 5.1M to 4.3M by the end of December.
Nike: Shoes, Apparel, Stories showed a steady increase in weekly downloads, reaching a high of 42.5K in mid-November. Active users varied, peaking at approximately 870K in the same period before stabilizing around 680K at the quarter's end.
adidas: Shop Shoes & Clothing experienced a notable surge in downloads, particularly in November, with numbers reaching 31K. Active users grew from 193K to a peak of 467K, before settling at 389K.
H&M saw a rise in downloads mid-quarter, peaking at around 20K in mid-November. Active users increased from 195K to over 306K before tapering off to 243K by December's close.
ZARA had steady downloads, peaking at 19.3K in the last week of December. Active users rose gradually, reaching about 200K by the quarter's end.
For more detailed insights and data, visit Sensor Tower's platform.
