AI Insights · Timothy · January 2025
Top 5 iOS Apparel Apps in Latin America: Q4 2024 Performance
Discover the performance trends of the top 5 apparel apps on iOS in Latin America during Q4 2024, with insights on downloads, active users, and more.
In the fourth quarter of 2024, the apparel category on the iOS platform in Latin America showcased notable trends across the top five applications. Here's a closer look at the performance of these popular apps.
SHEIN - Shopping Online experienced significant fluctuations in weekly downloads, peaking at 362K in early November. Despite a decline towards the end of the quarter, active users remained robust, averaging around 16M, with a slight dip in December.
adidas: Shop Shoes & Clothing saw a substantial increase in downloads mid-quarter, reaching 79K in late November. Active users mirrored this trend, surging to over 1.2M in the same period, before settling at approximately 874K by the year's end.
Lojas Renner - Comprar Roupas maintained consistent download numbers, with a notable peak of 60K in late November. Active users showed a steady rise, reaching a high of 3.3M, before a slight decrease in December.
The Nike App: Roupas, Tênis e mais demonstrated a strong performance with downloads peaking at 67K in late November. Active user numbers increased significantly, reaching 473K, before decreasing slightly as the quarter concluded.
Finally, ZARA witnessed a sharp rise in downloads, peaking at 73K in late December. Active users also showed a strong upward trend, culminating in a high of 746K during the same period.
These insights, sourced from Sensor Tower, highlight the dynamic landscape of apparel apps in Latin America. For more detailed analytics and data, visit Sensor Tower's platform.
