AI Insights · Timothy · December 2024
Top 5 Apparel Apps on iOS in Kenya Q4 2024
Explore the performance trends of the leading apparel apps on iOS in Kenya during Q4 2024, highlighting downloads and active user metrics.
In the fourth quarter of 2024, the top apparel applications on iOS in Kenya showed varied performance in weekly downloads and active users, as reported by Sensor Tower.
SHEIN - Shopping Online saw a fluctuating trend in weekly downloads, peaking at around 1.6K in mid-November. The app's active users increased from 9.1K at the beginning of the quarter to a high of 15.2K in early December, before settling at 11K by the end of the year.
ZARA maintained a stable download rate, with a slight increase to 194 downloads in the week of November 18. Active users also showed a steady pattern, reaching a peak of 1.9K during the same period.
Fashion Nova: Trendy Shopping experienced a modest download range, with numbers hovering around 120 weekly downloads. Active users remained consistent, averaging about 1K throughout the quarter.
PrettyLittleThing demonstrated a decline in downloads towards the end of the quarter. Active users showed slight fluctuations, peaking at 732 in mid-November before ending the year at 655.
ASOS - Discover Fashion Online had a relatively low download rate, with a peak of 97 downloads in mid-November. Active users remained steady, with minor increases around the same timeframe.
These insights highlight the dynamic nature of app engagement in Kenya's apparel sector. For more detailed data, visit Sensor Tower.
