Top 5 Apparel Apps on iOS in Israel: Q4 2024 Performance

In the fourth quarter of 2024, the top apparel applications on iOS in Israel demonstrated varying trends in downloads and active user engagement. Here's a closer look at their performance.

SHEIN - Shopping Online saw a consistent increase in weekly downloads, peaking at around 8.7K in mid-November. Weekly active users fluctuated, with a notable rise to approximately 703K in the same period, before tapering off to 576K by year-end.

Fawri experienced a significant spike in downloads, reaching over 8.1K in early November. However, the numbers declined towards the end of the quarter, closing at 3.1K in the final week of December.

ZARA downloads gradually increased, with a notable surge to 8.1K in mid-December. Active users also grew, peaking at approximately 47K by the end of the quarter.

Next: Shop Fashion & Homeware reported a steady decline in weekly downloads, starting from 2.3K in early October and dropping to around 1.1K by the end of December. Despite this, active users remained relatively stable, averaging around 32K to 45K throughout the quarter.

TERMINAL X downloads showed a moderate rise, peaking at 2.5K in late November. Active users mirrored this trend, reaching approximately 9.2K in the same week.

These insights, sourced from Sensor Tower, indicate diverse trends in the Israeli market. For more detailed analytics, visit Sensor Tower's platform.