Top 5 Apparel Apps on iOS in Ireland: Q4 2024 Performance

In the fourth quarter of 2024, the top apparel apps on the iOS platform in Ireland demonstrated varied performance trends in terms of downloads and active users. Here's a closer look at these trends, based on data from Sensor Tower.

SHEIN - Shopping Online saw a fluctuation in weekly downloads, starting at around 4.5K and experiencing a dip to 1.6K in mid-December before rebounding to approximately 3.1K by the end of the quarter. The app maintained a strong weekly active user base, peaking at about 284.9K in mid-November but faced a decline towards the end of the year, closing with 239.8K users.

Zalando – Online fashion showed an increase in downloads in early November, reaching about 5.4K, followed by a decrease to around 727 downloads in early December. The app's active user numbers grew steadily, peaking at 10.6K in early December.

JD Sports experienced a notable increase in downloads in early November, with numbers rising to 3.8K from a lower base of 804 in late October. Active users peaked at 17.7K in late November before declining to 10.8K by the end of December.

Next: Shop Fashion & Homeware had a steady download performance, with numbers ranging from 1.1K to 1.9K throughout the quarter. The app's active users showed a gradual increase, reaching a peak of 36.1K at the end of December.

ZARA saw a significant spike in downloads in late November, reaching 3.3K. Active users grew consistently, peaking at 38.3K towards the end of the quarter.

These insights reflect the dynamic landscape of the apparel app market in Ireland on the iOS platform. For more detailed analytics, further insights can be accessed through Sensor Tower.