Top 5 iOS Apparel Apps in Hungary Q4 2024 Performance

During the fourth quarter of 2024, the top five apparel applications on the iOS platform in Hungary displayed diverse performance trends, with insights derived from Sensor Tower's extensive data.

Zalando – Online fashion saw a notable increase in weekly downloads, starting with around 5.8K at the beginning of the quarter and peaking at 12.2K in early November. This was followed by a decrease, ending the quarter with approximately 5.9K downloads. Weekly active users mirrored this trend, beginning at 41.4K, peaking at 49K in mid-November, and closing the year at 41.8K.

SHEIN - Shopping Online maintained a relatively steady download rate, with numbers fluctuating between 3.3K and 6.2K throughout the quarter. Weekly active users started strong at 190K, peaked at over 210K at the end of October, but then gradually declined to around 157K by the end of December.

ABOUT YOU Online Fashion Shop experienced varying download figures, starting at 4.7K, peaking at over 6K in mid-November, and tapering off to 1.8K by the end of the quarter. The app's active user base showed slight fluctuations, beginning at 20.3K, peaking at approximately 23.9K in mid-November, and ending at 16.5K.

ABOUT YOU Outlet showed a declining trend in downloads, starting at 5.9K at the start of the quarter and decreasing to about 1.6K by the end. The active user count demonstrated a similar pattern, beginning at 149K, peaking at 163K in early November, and concluding the quarter with approximately 150K.

Lastly, myKiK - Magyarország had a unique trajectory, with downloads surging from 57 in mid-October to a peak of 9.5K in mid-November, before declining to 1.4K by the end of December.

These insights highlight the dynamic nature of the apparel app market in Hungary, with varying user engagement and download trends across different platforms. For more detailed insights, visit Sensor Tower's platform.