AI Insights · Timothy · January 2025
Top 5 Apparel Apps on iOS in Croatia: Q4 2024 Performance
Explore the performance trends of the top 5 apparel apps on iOS in Croatia during Q4 2024, highlighting weekly downloads and active users.
The final quarter of 2024 saw interesting trends in the performance of the top apparel apps in Croatia on the iOS platform. According to data from Sensor Tower, these apps demonstrated varied patterns in weekly downloads and active users, offering insights into their market engagement.
Zalando – Online fashion showed a fluctuating trend in weekly downloads, peaking at around 4.4K in early November before dipping to 2.1K in early December. Weekly active users exhibited a gradual increase, rising from approximately 78.3K at the start of the quarter to 88.4K by the end.
SHEIN - Shopping Online experienced a decline in weekly downloads from about 4.6K in mid-October to 1.2K by mid-December. Despite this, weekly active users remained relatively stable, fluctuating between 68.6K and 79.0K throughout the quarter.
The ABOUT YOU Online Fashion Shop reported a significant spike in downloads in mid-November, reaching 4.1K before settling to around 1.1K by late December. Active users peaked at 146.3K in mid-November, concluding the quarter with a slight drop to 96.1K.
ABOUT YOU Outlet saw its highest downloads at 4.8K in late October, which then decreased to 709 by early December. Active users remained relatively consistent, hovering between 20.2K and 25.5K.
Reserved had a notable increase in downloads in late November, reaching 6.2K, while weekly active users peaked at 5.4K in the same period. The app's engagement levels showcased a distinct upward trend during the quarter.
These insights, provided by Sensor Tower, reflect the dynamic nature of the apparel app market in Croatia. For more detailed analytics and trends, visit Sensor Tower's comprehensive platform.
