AI Insights · Timothy · January 2025
Top 5 Apparel Apps on iOS in Guatemala: Q4 2024 Performance
Explore the performance trends of the top apparel apps on iOS in Guatemala for Q4 2024, based on Sensor Tower data.
In Q4 2024, the apparel app landscape in Guatemala presented varied performance trends. Here's a closer look at the top five apps based on Sensor Tower data.
SHEIN - Shopping Online saw its weekly downloads start at around 2.7K, gradually declining to approximately 1.5K mid-quarter before picking up again to 2.3K by the end. The weekly active users showed a similar pattern, beginning at 44.9K and decreasing to a low of 28.3K, but closing the quarter at 34.3K.
Puma PRIS (GT) maintained a steady download rate, with numbers fluctuating between 673 and 264 throughout the quarter.
ZARA experienced a notable increase in weekly downloads, peaking at 1.2K in late December. The app also saw an increase in active users, rising from 1.3K to 2.3K towards the end of the quarter.
PULL&BEAR had a similar download trend, starting with 136 and reaching 446 by the quarter's end. Active users showed a positive trend, increasing from 471 to 870.
Lastly, BERSHKA recorded a steady rise in downloads, from 128 to 432, while its active users grew from 405 to 753 by December.
For more detailed insights and analysis, visit Sensor Tower.
