AI Insights · Timothy · January 2025
Top 5 iOS Apparel Apps in Ghana: Q4 2024 Performance
Explore the performance trends of the top 5 apparel apps on iOS in Ghana during Q4 2024, including download and active user statistics.
In the fourth quarter of 2024, the performance of the top five apparel applications on the iOS platform in Ghana showcased diverse trends in downloads and active users. Here's a closer look at how these apps fared:
SHEIN - Shopping Online experienced fluctuations in weekly downloads, starting at 2.3K and peaking at 3K in mid-November. Despite a slight dip towards the end of the quarter, weekly active users had a steady increase, reaching over 31K by the end of December.
Fashion Nova: Trendy Shopping saw a modest rise in downloads from 322 to 530 weekly downloads in late November. The app maintained a consistent active user base, growing from 2.8K to 3.1K throughout the quarter.
ZARA showed a stable download trend, with weekly downloads averaging around 160-230. Active users hovered around the 1.2K mark, with minor variations throughout the quarter.
ASOS - Discover Fashion Online had relatively stable download numbers, fluctuating between 103 and 158 weekly downloads. Weekly active users remained consistent, averaging around 700.
PrettyLittleThing maintained a steady download rate, ranging from 120 to 150 downloads weekly. Active users showed slight fluctuations, ending the quarter with approximately 1.3K.
These insights are sourced from Sensor Tower, where more detailed analytics and trends can be explored further.
