Top 5 Apparel Apps on iOS in the UK: Q4 2024 Performance

In the fourth quarter of 2024, several leading apparel apps on iOS made significant strides in the UK market. According to Sensor Tower data, these apps showed varied trends in downloads and active users.

SHEIN - Shopping Online experienced fluctuations in weekly downloads, starting at around 82.7K and dipping to a low of approximately 29.5K before ending the quarter with 62.2K. The app's active users remained robust, peaking at over 4.4M in early December before settling at 3.9M by the end of the year.

JD Sports saw an initial stable download rate, which surged to over 41K in early November. The app maintained a strong active user base, reaching a high of 445K in late November and closing the quarter at 349K.

H&M showed variability in downloads, with a notable peak at 35.2K in early December. Active users also fluctuated, starting the quarter at 746K, peaking at 896K, and ending slightly lower at 681K.

CIDER - Clothing & Fashion demonstrated a consistent increase in active users, beginning at 405K and reaching 654K by early December. Downloads peaked at 36.1K in late November, indicating a healthy interest in the app.

Finally, UNIQLO - LifeWear maintained a steady download rate, starting at 25.3K and gradually decreasing to 13.1K by the end of December. Active users saw a steady increase throughout the quarter, from 85.7K to over 106K.

These insights underscore the dynamic nature of the apparel app market in the UK, with each app navigating its unique trends in downloads and user engagement. For more detailed analytics and insights, visit Sensor Tower.