AI Insights · Timothy · January 2025
Top 5 Apparel Apps in France on iOS in Q4 2024
Explore the performance trends of the leading apparel apps in France on iOS during Q4 2024, with insights on downloads and active users from Sensor Tower.
In the fourth quarter of 2024, the top apparel applications on the iOS platform in France demonstrated varying trends in downloads and active user engagement, as reported by Sensor Tower.
SHEIN - Shopping Online experienced fluctuating weekly downloads, starting at about 57.5K in early October and gradually decreasing to around 40.7K by the end of December. The app maintained a robust number of weekly active users, peaking at approximately 3.3M mid-quarter, before a dip to 2.7M at the quarter's close.
Zalando – Online fashion saw a rise in weekly downloads from 24.5K to a peak of 36.2K in late November. Its active user base grew significantly, starting at 1M and reaching over 1.2M in late November, before stabilizing around 914K by year-end.
UNIQLO - LifeWear had a downward trend in weekly downloads from 41.8K to 12.3K over the quarter. However, weekly active users exhibited a steady increase, moving from 49K to 68K.
For ZARA, weekly downloads spiked to 37K at the end of November but settled back to 14.5K by the end of December. Active users showed a slight increase overall, starting at 430K and ending at 406K.
Finally, H&M saw an initial dip in downloads, with a notable increase to 37.2K in late November, before closing the quarter at 20.7K. Active users varied throughout the quarter, peaking at 563K in late November.
These insights on app performance underscore the dynamic nature of user engagement in the apparel sector. For more detailed analytics and trends, visit Sensor Tower's platform.
