AI Insights · Timothy · January 2025
Top 5 Apparel Apps on iOS in Europe Q4 2024
Explore the performance trends of the top 5 apparel apps in Europe during Q4 2024, highlighting downloads and active user metrics.
In the fourth quarter of 2024, the top apparel applications on the iOS platform in Europe displayed various trends in weekly downloads and active user engagement. Here’s a closer look at their performance, based on data from Sensor Tower:
SHEIN - Shopping Online maintained a strong presence with downloads peaking at around 379K in early October, though it experienced a gradual decline towards December, ending with approximately 253K downloads. Active users started at 22.5M, saw a mid-quarter rise, peaking at nearly 24M, but concluded the quarter at about 20M.
Zalando – Online fashion witnessed a significant increase in downloads, starting at 159K and hitting a high of 275K in late November. Active users also grew, beginning at 8.4M and reaching over 10.7M by the end of November, before settling at about 8.1M by the year's end.
ZARA showed a notable spike in downloads, especially in the week of November 25, with figures soaring to 450K. The app's active users mirrored this trend, with numbers rising from 4M to nearly 5.8M before closing the quarter at 4.9M.
H&M had a peak in downloads at 278K during late November. Active users increased significantly during this period, starting at 5.6M and reaching over 7M, before stabilizing at around 5.3M by the end of December.
UNIQLO - LifeWear faced a downward trend in downloads, beginning at 153K and dropping to 51K by the end of December. However, active users steadily increased from 255K to 356K throughout the quarter.
These metrics provide insights into user engagement and growth trends in the European iOS apparel market. For more detailed insights, visit Sensor Tower.
