AI Insights · Timothy · January 2025
Top 5 Apparel Apps on iOS in Spain: Q4 2024 Performance
Explore the performance trends of leading apparel apps in Spain during Q4 2024, focusing on downloads and active users.
In the fourth quarter of 2024, the top apparel applications in Spain on the iOS platform showcased varying performance trends in terms of downloads and active users. Here's a closer look at the data from Sensor Tower.
SHEIN - Shopping Online saw a decline in weekly downloads from approximately 47.8K to 22.6K by the end of December. Despite this, weekly active users remained robust, peaking at about 4.7M in late November before settling at 3.9M by the end of the quarter.
For Zalando – Online fashion, weekly downloads experienced a significant spike, reaching 31.1K in early November. Active users followed a similar upward trajectory, peaking at 886K in late November before stabilizing around 720K by year-end.
ZARA maintained a steady increase in downloads, with a notable peak of 59.7K in late November. Active users also surged to approximately 1.2M in the same period, highlighting a strong user engagement throughout the quarter.
H&M exhibited a substantial rise in downloads, peaking at 28.4K in late November. Active users mirrored this growth, reaching about 469K before concluding the quarter at 319K.
Finally, PULL&BEAR experienced a consistent increase in downloads, with a high of 32.4K in late November. The app's active users also increased, peaking at 442K, indicating a strong engagement from its user base.
These insights, provided by Sensor Tower, reveal the dynamic landscape of apparel apps in Spain. For more detailed analytics and insights, visit Sensor Tower's platform.
