Top 5 Apparel Apps on iOS in Germany Q4 2024

In the fourth quarter of 2024, the top five apparel apps on iOS in Germany demonstrated varied performance metrics, with notable trends in downloads and active users.

Zalando – Online fashion saw a fluctuating download trend, beginning the quarter with around 28K downloads and peaking at approximately 44K in late November. Active users mirrored this trend, starting at about 2.4M and reaching a high of 3M in the same period.

SHEIN - Shopping Online maintained a consistent download pattern with a peak of 41K at the start of October. Active users started at nearly 2M, with a slight dip towards the end of the quarter, settling around 1.5M.

H&M experienced a peak in downloads at the end of November with about 35K. The active user count began at approximately 1.8M, peaking at over 2.1M in late November before declining slightly.

Takko Friends exhibited a varied download trend, starting strong with 37K downloads, peaking at 30K in late November, and then tapering off. Active users saw fluctuations, with a peak of around 395K early in November.

ZARA had a significant increase in downloads in late November, reaching over 32K. Active users followed a similar pattern, starting at around 474K and peaking at over 633K by late November.

These insights, gathered from Sensor Tower, offer a glimpse into the competitive landscape of the apparel app market in Germany. For further details and comprehensive insights, visit Sensor Tower.