Top 5 Apparel Apps on iOS in Colombia in Q4 2024

In the fourth quarter of 2024, the top apparel applications on the iOS platform in Colombia demonstrated varied performance trends in terms of downloads and active users, as captured by Sensor Tower.

SHEIN - Shopping Online saw a fluctuating pattern in weekly downloads, starting at approximately 53.7K in early October and peaking at 83.2K in mid-November. However, towards the end of the quarter, downloads tapered off to around 37.7K. The app maintained a relatively steady number of weekly active users, fluctuating between 176.6K and 207.1K throughout the period.

adidas: Shop Shoes & Clothing experienced a notable increase in weekly downloads, particularly in late November, reaching a high of 10.2K. Active users also climbed during this period, peaking at 35.6K in the week of November 25. The app's active user base showed resilience, maintaining figures between 21.4K and 35.6K.

ZARA had a moderate increase in weekly downloads, with a significant rise to 3.9K in late November. The app's active users followed a similar trend, with a peak of 13.3K during the same week, before stabilizing around 12.6K by the end of December.

BERSHKA showed a growth in weekly downloads, particularly evident in the last week of November, when downloads spiked to 2.5K. Active users mirrored this trend, increasing to 8.8K in the same timeframe, before settling at 8.4K in the final week of December.

Stradivarius - Clothing Store experienced a similar pattern, with downloads reaching a peak of 2.6K in late November. The app's active users also saw an upward trend, peaking at 8.3K during the same period, before closing the quarter with approximately 7.9K active users.

For more detailed insights and data, Sensor Tower provides comprehensive analytics on these and other applications.