AI Insights · Timothy · January 2025
Top 5 iOS Apparel Apps in Central America: Q4 2024 Performance
Explore the performance trends of the top 5 apparel apps on iOS in Central America during Q4 2024, with insights on downloads and active user trends from Sensor Tower.
In the fourth quarter of 2024, the top apparel apps on iOS in Central America demonstrated varied performance in terms of weekly downloads and active users. Here’s a closer look at the trends for these leading apps, based on data from Sensor Tower.
SHEIN - Shopping Online saw a fluctuating trend in downloads, starting at approximately 94K and ending the quarter at around 82K. The active users decreased gradually from 5.4M to 4.6M.
Nike: Shoes, Apparel, Stories experienced a notable increase in downloads mid-quarter, peaking at over 42K. Active users rose significantly, reaching a high of 870K in mid-November before stabilizing around 680K by the end of December.
adidas: Shop Shoes & Clothing downloads spiked in November, with a peak of about 31K. The active user count steadily rose throughout the quarter, starting at 194K and ending at 389K.
H&M downloads showed a steady upward trend, particularly noticeable in November with a peak at nearly 20K. The app's active users also increased, reaching over 300K mid-quarter before declining slightly to 243K.
ZARA downloads were relatively stable, with a notable increase to 21K in the last week of December. Active users increased from 183K to just over 205K by the end of the quarter.
For more insights and detailed app performance data, visit Sensor Tower.
