Top 5 iOS Apparel Apps in Bulgaria: Q4 2024 Performance

In the fourth quarter of 2024, the top apparel applications in Bulgaria on the iOS platform showed varied performance in terms of downloads and active users. Here’s a detailed look at their trends based on Sensor Tower data.

SHEIN - Shopping Online maintained a consistent presence, with weekly downloads peaking at approximately 5.3K in mid-October. Though downloads declined towards the end of the quarter, weekly active users remained robust, reaching around 176K in early November before settling at approximately 150K by the end of December.

ABOUT YOU Outlet experienced a significant surge in downloads in December, climbing to about 7.8K by the week of December 23. This rise coincided with an increase in active users, which peaked at over 20K in the same period.

The ABOUT YOU Online Fashion Shop saw fluctuating download numbers, with a notable increase to 4.3K in early November. Active users followed a similar pattern, with numbers rising to nearly 89K in mid-November before declining towards the year's end.

BESTSECRET showed a steady download rate initially, peaking at 2.5K in late October. However, downloads diminished in December, with active users reaching a high of 32K in early December and then tapering off to about 25K by the quarter's close.

Lastly, Fashion Days demonstrated strong performance in early November with downloads hitting 7.9K. The active user count saw a peak of about 27K in late November, though it decreased to around 16K by the end of December.

These insights from Sensor Tower highlight the dynamic nature of the apparel app market in Bulgaria, with each app exhibiting unique trends throughout the quarter. For more detailed information, visit Sensor Tower.