Top 5 Apparel Apps on iOS in Belgium: Q4 2024 Performance

In the fourth quarter of 2024, the top apparel applications on iOS in Belgium showed varied performance trends. Here's a detailed look at the weekly downloads and active user trends for these leading apps, based on data from Sensor Tower.

SHEIN - Shopping Online saw its weekly downloads start at 7.6K and gradually decline to 4.5K by the end of the quarter. The app maintained a strong active user base, peaking at approximately 589K in mid-November, before settling at around 425K by the year's end.

Zalando – Online fashion experienced a notable increase in weekly downloads, reaching a high of 11.2K in late November. Active users also grew, peaking at over 531K in the same period before a slight dip to 423K towards December’s close.

H&M showed a steady download trend with a significant spike to 7.6K in late November. Active users rose to 143K in November, maintaining over 120K throughout most of the quarter.

UNIQLO - LifeWear had a decrease in downloads, starting at 5.1K and ending at 2.2K. However, active users showed a mid-quarter recovery, peaking at 8.2K in late December.

ZARA had a consistent download pattern, with a significant rise to 5.9K in late November. Active users increased steadily, reaching nearly 50K by the end of December.

These insights highlight the dynamic nature of the app market, with fluctuations in user engagement and downloads. For more detailed analytics and insights, Sensor Tower provides comprehensive data on app performance across various metrics.