AI Insights · Timothy · January 2025
Top 5 Apparel Apps on iOS in Australia Q4 2024
Explore the performance trends of Australia's top 5 apparel apps on iOS during Q4 2024, with insights from Sensor Tower.
In the fourth quarter of 2024, the top apparel applications on iOS in Australia exhibited varied performance trends, according to data from Sensor Tower.
SHEIN - Shopping Online maintained a consistent presence with weekly downloads fluctuating between 21K and 29K. Active users showed a slight dip, starting at approximately 1M and concluding the quarter at around 923K.
Nike: Shoes, Apparel, Stories experienced a notable peak in downloads during late November, reaching 12.9K. Active users increased from around 45K in early October to a peak of 69.7K in early December, before settling at 57.4K by the end of the quarter.
Cotton On saw a surge in downloads in late October, with numbers hitting 9.8K, while weekly active users rose to 23.9K in late November from a low of 19.2K in mid-October.
adidas: Shop Shoes & Clothing downloads peaked at 8.3K in late November, and active users increased from 21.6K to a high of 36.3K by late December.
UNIQLO AU downloads saw a significant spike in late November, reaching 6.1K. Active users grew from 68.4K in late September to a peak of 106K in late November, before settling at 75.1K by the end of December.
These insights highlight the dynamic landscape of apparel apps in Australia, with varying trends in user engagement and downloads. For more detailed analytics, visit Sensor Tower.
