Top 5 Apparel Apps on iOS in Austria: Q4 2024 Performance

In the fourth quarter of 2024, the top apparel applications on iOS in Austria demonstrated varied performance in terms of downloads and active users. Here, we explore the key trends for these leading apps, based on data from Sensor Tower.

Zalando – Online fashion experienced fluctuations in weekly downloads, peaking at over 6K in late October. Active users saw a spike in mid-November, reaching nearly 196.6K, before settling at around 150.7K by the end of December.

SHEIN - Shopping Online showed a steady decline in downloads throughout the quarter, starting at 3.2K and dropping to 2K by the end of December. Active users fluctuated, with a high of about 153.9K in late November, before decreasing to approximately 117.6K.

BESTSECRET downloads remained relatively stable, with a slight increase in mid-November to 3K. Active users grew consistently, reaching a peak of about 61.2K in early December.

H&M saw a notable spike in downloads in late November, reaching nearly 5K. Active users peaked at 101K around the same time, before declining to approximately 89.3K by year-end.

Finally, the C&A Mode Online Shop experienced a significant surge in downloads in late November, hitting nearly 6.9K, while active users peaked at about 29.8K during the same period.

For more detailed insights into these trends, readers can refer to Sensor Tower's comprehensive data.