Leading IT & Computer Services Brands in the UK: Q4 2024 Analysis

Introduction

In the dynamic landscape of Information Technology and Computer Services, brands such as Okta, Inc., Duo Security Services, and Cisco have maintained their leadership in the UK market. This article explores their performance in Q4 2024, showcasing data trends across websites and apps. Sensor Tower's comprehensive data provides a unique view into cross-platform user behavior, delivering insights through Web Insights, Pathmatics, and App Performance Insights.

Okta, Inc.

Digital Presence

Okta, Inc. extends its digital footprint through its website, okta.com, and the Okta Verify app.

• Audience Trends: From Q3 to Q4 2024, okta.com experienced a decrease in monthly visits, starting at over 10M in July and dropping to approximately 6.5M by December. The monthly true audience also decreased, ending the year at about 840K.

• App Engagement: The Okta Verify app maintained a stable monthly active user base, with users peaking at around 580K in November before slightly declining to 500K in December.

• Ad Spend & Channels: Okta's monthly advertising spend varied, peaking in July at approximately $70K with impressions reaching over 17M. LinkedIn was the primary channel, contributing a significant share of the spend and impressions.

Duo Security Services

Digital Presence

Duo Security's digital offerings include its website, duo.com, and the Duo Mobile app.

• Audience Trends: Duo.com saw fluctuating monthly visits, peaking in October at nearly 4.9M. The monthly true audience remained around 1M throughout the quarter.

• App Engagement: The Duo Mobile app's monthly active users peaked at 793K in October, showing strong engagement with a slight decline to 735K by December.

• Ad Spend & Channels: Duo Security's monthly ad spend was highest in July at approximately $30K with over 5.9M impressions, mainly through Facebook and Instagram.

Cisco

Digital Presence

Cisco's digital reach extends through its websites, cisco.com and opendns.com, as well as the Webex Meetings app.

• Audience Trends: Cisco.com saw a notable increase in monthly visits, ending December at over 2.8M. Opendns.com also grew, reaching nearly 1.2M visits in December.

• App Engagement: Webex Meetings showed a decline in monthly active users, starting at 82K in July and decreasing to 30K by December.

• Ad Spend & Channels: Cisco's monthly ad spend peaked in October at over $250K, with impressions reaching nearly 49M. LinkedIn was a dominant channel, delivering substantial impressions.

Conclusion

Okta, Duo Security, and Cisco continue to be key players in the UK's IT & Computer Services category. Each brand demonstrated unique trends across their digital platforms. Sensor Tower's data provides invaluable insights into these trends, emphasizing the importance of a comprehensive understanding of cross-platform user behavior for strategic planning. By leveraging Sensor Tower's detailed analytics, decision-makers can gain a competitive edge in navigating the digital landscape.