Leading Brands in the UK Film & Television Category: Q4 2024 Insights

Introduction

In the ever-evolving landscape of film and television, streaming giants continue to dominate the market. As we delve into Q4 2024, we explore the performance of leading brands in the UK: Netflix, IMDb, and Disney+. Using Sensor Tower's unparalleled data from Web Insights, Pathmatics, and App Performance Insights, we gain a comprehensive view of these platforms' digital presence.

Netflix, Inc.

Netflix's digital presence is robust, featuring its website, netflix.com, and the Netflix app.

• Audience Trends: From Q3 to Q4 2024, Netflix's website visits increased significantly, with December reaching nearly 295M visits. Monthly unique visits remained stable above 5.5M. The average visits per unique visitor peaked at 34 in December.

• App Engagement: The Netflix app saw a steady increase in monthly active users, ending the year with approximately 10M users.

• Ad Spend & Channels: Netflix's monthly advertising spend surged in December, exceeding $5M, with over 724M impressions. Key channels included Facebook and Instagram, delivering substantial reach.

IMDb

IMDb's digital offerings include its website, imdb.com, and the IMDb: Movies & TV Shows app.

• Audience Trends: The website maintained a solid presence, with visits peaking in December at over 46M. Monthly true audience numbers also showed growth, reaching approximately 6.4M.

• App Engagement: The app's monthly active users grew steadily, with December figures around 1.3M.

• Ad Spend & Channels: IMDb's monthly advertising spend was minimal, with a notable focus on TikTok, achieving nearly 1M impressions in July.

Disney+ (Disney Plus)

Disney+ combines its website, disneyplus.com, with the Disney+ app to offer a comprehensive streaming experience.

• Audience Trends: The website saw consistent growth, with visits exceeding 132M in December. The monthly true audience remained robust, reaching over 8.2M by year-end.

• App Engagement: The Disney+ app's monthly active users increased, peaking at approximately 6.2M in December.

• Ad Spend & Channels: Disney+ significantly increased its monthly ad spend in December, reaching nearly $7M. Facebook and Instagram were primary channels, generating extensive impressions.

Conclusion

The UK's film and television category continues to be dominated by these leading brands. Netflix, IMDb, and Disney+ each demonstrate unique strengths across web and app platforms. Sensor Tower's comprehensive data offerings provide invaluable insights into these trends, highlighting the importance of cross-platform analysis in understanding user behavior. By leveraging Sensor Tower's data, decision-makers can gain a competitive edge in the rapidly evolving digital landscape.