Leading Health & Wellness Brands in France: Q4 2024 Overview

Introduction

In the rapidly evolving Health & Wellness category, brands like Strava, Livi, and Komoot have captured significant monthly audience engagement in France during Q4 2024. Leveraging data from Sensor Tower's comprehensive suite of tools, including Web Insights, App Performance Insights, and Pathmatics, we explore the performance and trends of these leading brands across their digital platforms.

Strava, Inc.

Strava's digital presence is anchored by its website, strava.com, and the Strava: Run, Bike, Hike app.

• Audience Trends: From Q3 to Q4 2024, Strava's monthly true audience remained stable, peaking at around 4.5M in October before slightly declining to over 4M by December. The app consistently attracted a larger monthly audience compared to the web.

• App Engagement: The app's monthly active users hovered around 4M, with a slight dip in December to approximately 3.9M.

• Ad Spend & Channels: Strava's monthly advertising spend varied significantly, with a notable increase in August, reaching over $2K. Instagram was a key channel, delivering substantial impressions.

Livi (KRY International AB)

Livi operates through its website, livi.fr, and the Livi – See a Doctor by Video app.

• Audience Trends: Livi's monthly true audience demonstrated growth, exceeding 1M by December, with web-only visitors significantly higher than app-only users.

• App Engagement: The app saw fluctuations in monthly active users, ending the year with around 300K active users in December.

• Ad Spend & Channels: Livi's monthly ad spend peaked in October at over $44K, with Facebook and Instagram as dominant platforms, achieving high impressions.

Komoot

Komoot's digital strategy includes its website, komoot.com, and the komoot - hike, bike & run app.

• Audience Trends: Komoot experienced a downward trend in monthly true audience, from over 2M in July to about 1M by December, with app users consistently outnumbering web users.

• App Engagement: Monthly active app users decreased steadily, ending at approximately 874K in December.

• Ad Spend & Channels: Komoot's monthly ad spend was concentrated in the summer months, notably on Facebook and Instagram, with the highest spend in August reaching over $56K.

Conclusion

As we observe the trends in the Health & Wellness category, Strava, Livi, and Komoot continue to lead with robust digital strategies. Sensor Tower's unique cross-referencing capabilities provide invaluable insights into these brands' audience behaviors across platforms, reinforcing its position as an unparalleled resource in digital analytics.

For more detailed insights, explore Sensor Tower's offerings: Web Insights, App Performance Insights, and Pathmatics.