Leading Brands in France's Food Delivery Services: Q4 2024 Analysis

In the competitive landscape of food delivery services in France, Q4 2024 witnessed significant trends among leading brands. With Sensor Tower's comprehensive insights, we delve into the performance of UberEATS for Customers, Vivino, and HelloFresh, examining their digital presence across web and app platforms.

UberEATS for Customers

UberEATS maintains a robust digital footprint with its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends: From Q3 to Q4 2024, monthly unique visitors on the website increased, starting around 1M in October and reaching nearly 1.2M by December. The monthly deduplicated audience consistently stayed above 7M throughout the quarter, with noticeable growth in app users.

• App Engagement: Monthly active users saw a steady rise, from just over 3.4M in October to nearly 4M by December, indicating a growing preference for mobile ordering.

• Ad Spend & Channels: UberEATS ramped up its advertising efforts, with total monthly spend peaking over $2M in October. Facebook and Instagram dominated their channel strategy, delivering significant impressions and reaching millions of users.

Vivino

Vivino's digital presence encompasses its website, vivino.com, and the Vivino: Buy the Right Wine app.

• Audience Trends: The website experienced fluctuating visits, with December witnessing a peak of over 1M monthly visits. The monthly deduplicated audience reached its highest at nearly 1.7M in December.

• App Engagement: Monthly active users on the app grew significantly, especially in December, climbing to over 400K, reflecting increased user engagement.

• Ad Spend & Channels: Vivino's ad spend was modest but strategically increased in November and December, focusing on Facebook and Instagram to reach their target audience effectively.

HelloFresh

HelloFresh operates through its website, hellofresh.com, and the HelloFresh: Meal Kit Delivery app.

• Audience Trends: Monthly website visits peaked in September at over 6M but saw a decline towards December, stabilizing around 3.8M. The monthly deduplicated audience remained above 750K throughout Q4.

• App Engagement: The app's monthly active user base was relatively stable, hovering around 70K, showing consistent engagement.

• Ad Spend & Channels: HelloFresh maintained a varied monthly ad spend strategy, with a notable spike in December. Facebook and Instagram were key channels, delivering broad reach and high impressions.

Conclusion

Sensor Tower's unparalleled data insights reveal the dynamic landscape of food delivery services in France. With comprehensive cross-referencing of web, app, and advertising data, brands like UberEATS, Vivino, and HelloFresh continue to leverage digital platforms to engage their audiences effectively. As the market evolves, Sensor Tower remains a critical tool for understanding these trends and strategizing for growth.

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