Leading Brands in France's Film & Television Category: Q4 2024 Analysis

Introduction

In the ever-evolving landscape of film and television, leading brands in France continue to captivate audiences with their digital presence. In Q4 2024, Netflix, Inc., Groupe Canal+, and e-TF1 have emerged as frontrunners with substantial monthly true audiences across their websites and apps. Sensor Tower's comprehensive data provides an insightful look into the cross-platform behavior of these brands, highlighting trends from Q3 to Q4 2024.

Netflix, Inc.

Netflix's digital footprint is vast, encompassing netflix.com and the Netflix app.

• Audience Trends: From Q3 to Q4 2024, netflix.com maintained a stable audience with visits consistently exceeding 272M. Monthly true audience figures hovered above 15M, with a slight increase observed in December.

• App Engagement: The Netflix app experienced a stable monthly active user base, with active users ranging between 10M and 11M.

• Ad Spend & Channels: Netflix's monthly advertising spend peaked in September and December, surpassing $3M. Significant impressions were delivered through Facebook and Instagram, indicating a strong focus on social media channels.

Groupe Canal+

Groupe Canal+ leverages its digital presence through canalplus.com and the CANAL+ app.

• Audience Trends: The website saw an upward trend from October to December 2024, with visits reaching over 308M. Monthly true audience figures remained stable around 13M.

• App Engagement: The CANAL+ app's monthly active users peaked in November at approximately 8M, reflecting increased viewer engagement.

• Ad Spend & Channels: Advertising efforts intensified in December with a monthly spend of over $1.4M, primarily targeting Facebook and Instagram, which delivered the highest impressions.

e-TF1

e-TF1's digital offerings include tf1.fr and the TF1+ app.

• Audience Trends: The website showed remarkable growth in Q4, with visits peaking at 481M in November. Monthly true audience figures remained robust, consistently over 10M.

• App Engagement: The TF1+ app maintained a strong monthly active user base, with active users fluctuating around 4M throughout the quarter.

• Ad Spend & Channels: Monthly ad spend increased significantly in December, reaching over $166K, with Instagram and Facebook as primary channels for impressions.

Conclusion

The film and television landscape in France is dominated by Netflix, Groupe Canal+, and e-TF1, each brand displaying unique strengths across web and app platforms. Sensor Tower's unparalleled data offerings provide critical insights into these dynamics, enabling detailed cross-platform user behavior analysis. For more comprehensive insights, explore our Web Insights, App Performance Insights, and Pathmatics products.