Leading Brands in France's Education & Training Category: Q4 2024 Review

Introduction

In the rapidly evolving Education & Training category in France, several brands have distinguished themselves in Q4 2024 by attracting significant monthly true audiences across their websites and apps. This article examines the performance and trends of three leading brands: Duolingo, Brainly, Inc., and Babbel (Lesson Nine GmbH). Utilizing comprehensive data from Sensor Tower, we provide insights into the trends from Q3 to Q4 2024, highlighting the unique cross-referencing capabilities of our platform.

Duolingo

Audience Trends

• Website: duolingo.comVisits remained robust, peaking at 18.9M in October and stabilizing at 17.8M by December. The monthly true audience exceeded 6M by December, with a notable increase in app-only visitors over the quarter.

App Engagement

• App: Duolingo - Language LessonsMonthly active users rose steadily, reaching approximately 5.9M in December.

Ad Spend & Channels

• Total monthly ad spend varied, with a significant allocation on Instagram, generating high impressions in August. Facebook and Instagram dominated the advertising channels, with substantial activities in Q4.

Brainly, Inc.

Audience Trends

• Website: brainly.comVisits peaked at 3.1M in October before declining to 1.9M by December. The monthly true audience experienced a decrease from over 1M in September to below 800K by year’s end.

App Engagement

• App: Brainly: AI Homework HelperMonthly active users dropped from around 793K in September to approximately 533K in December.

Ad Spend & Channels

• Minimal monthly ad spend with a focus on Instagram in the latter half of the year, resulting in moderate impressions.

Babbel (Lesson Nine GmbH)

Audience Trends

• Website: babbel.comVisits increased to 3.2M in December, with unique visits remaining stable. The monthly true audience remained above 660K, with consistent web and app engagement.

App Engagement

• App: Babbel - Language LearningMonthly active users showed a slight decline, settling around 430K by December.

Ad Spend & Channels

• Significant monthly ad spend, particularly on Facebook in November, generating extensive impressions. Instagram also featured prominently, with consistent engagement across Q4.

Conclusion

The Education & Training category in France witnessed dynamic shifts in Q4 2024, with Duolingo, Brainly, Inc., and Babbel showcasing varying audience trends and engagement levels. Sensor Tower's unparalleled data offerings enable a comprehensive understanding of these trends, providing critical insights into cross-platform user behavior. For more details on our data capabilities, explore our Web Insights, Pathmatics, and App Performance Insights.