Leading Brands in Spain's Business & Industrials Category: Q4 2024 Analysis

In the dynamic landscape of Spain's Business & Industrials sector, several brands have demonstrated exceptional digital performance. This article delves into the Q4 2024 data for Repsol, MOEVE, and UPS, highlighting their audience trends, app engagement, and advertising strategies. Sensor Tower’s comprehensive data insights offer a unique perspective into these brands' cross-platform activities.

Repsol

Repsol's digital footprint is anchored by its website, repsol.com, and the app Waylet. Pagos con el móvil.

• Audience Trends: The website maintained a consistent visitor base with visits hovering around 5.5M-5.8M monthly. Monthly true audience figures remained stable above 4.3M, with a notable increase in web and app visitors in December.

• App Engagement: The Waylet app saw slight fluctuations, with monthly active users ranging from 3.8M to 3.9M, indicating steady mobile engagement.

• Ad Spend & Channels: Repsol's monthly advertising spend varied, peaking in December at approximately $170K. The majority of impressions were generated through Facebook and Instagram, showcasing a strong preference for social media channels.

MOEVE

MOEVE, formerly known as CEPSA, operates through its website cepsa.com and the Moeve app.

• Audience Trends: The website experienced fluctuating visits, with a noticeable dip in November but a recovery in December, reaching over 4.6M monthly visits. Monthly true audience figures showed a steady increase, peaking at nearly 900K in December.

• App Engagement: The Moeve app's monthly active users grew significantly from 520K to over 740K, reflecting a strong upward trend in app engagement.

• Ad Spend & Channels: MOEVE's monthly ad spend was highest in November at roughly $148K, with Instagram leading in impressions. This indicates a strategic focus on visual content platforms.

UPS

UPS's digital presence is centered around its website, ups.com, and the UPS app.

• Audience Trends: The website saw a sharp increase in visits, particularly in December, reaching 7.5M monthly. Monthly true audience numbers also climbed, with December marking the highest at approximately 470K.

• App Engagement: The UPS app showed modest growth in monthly active users, from 7K to over 10K, indicating a gradual increase in the mobile user base.

• Ad Spend & Channels: UPS's advertising activities were minimal, with the highest monthly spend around $144 in November, primarily on Instagram. This suggests a focused but limited advertising approach.

Conclusion

The Q4 2024 data underscores the varied strategies and performances of leading brands in Spain's Business & Industrials category. Repsol, MOEVE, and UPS each exhibit unique strengths across web and app platforms, with Sensor Tower providing unparalleled insights into their cross-platform dynamics. For businesses aiming to understand user behavior and optimize their digital strategies, Sensor Tower remains an indispensable tool, offering detailed Web Insights, App Performance Insights, and Pathmatics advertising data.

For more information on how these insights can transform your business strategy, explore Sensor Tower’s offerings today.