Leading Shopping Brands in Canada: Q4 2024 Performance Analysis

Introduction

In Q4 2024, Canada’s shopping landscape was shaped by prominent brands with significant digital footprints. This analysis delves into the performance of three leading brands: Shop Amazon, Canadian Tire, and Walmart Inc. Leveraging Sensor Tower’s unmatched data insights, we examine the trends and performance across their websites and apps from Q3 to Q4 2024.

Shop Amazon

Shop Amazon stands as a digital powerhouse with its website and the Amazon Shopping app.

• Audience Trends: The website's monthly true audience consistently exceeded 14M throughout Q4, with a notable spike in visits in November and December, surpassing 520M monthly visits. This reflects a balanced cross-platform presence.

• App Engagement: The app exhibited consistent growth in monthly active users, reaching over 14M by December, underscoring robust mobile engagement.

• Ad Spend & Channels: Amazon's monthly advertising spend peaked in December at over $5M, with significant impressions across Facebook and Instagram, and increased desktop video engagement.

Canadian Tire

Canadian Tire’s digital strategy thrives through its website and the Canadian Tire: Shop Smarter app.

• Audience Trends: The website experienced a surge in monthly visits in November and December, reaching over 120M. The monthly true audience reflected a similar trend, peaking in November at over 14M.

• App Engagement: App engagement peaked in November with monthly active users exceeding 2.5M, demonstrating an effective mobile strategy.

• Ad Spend & Channels: Canadian Tire’s monthly ad spend rose significantly in Q4, reaching over $7M in December, with Facebook and Instagram as primary channels delivering high impressions.

Walmart Inc.

Walmart Inc. expands its digital reach through its website and the Walmart: Shopping & Savings app.

• Audience Trends: The website saw a jump in monthly visits in November, exceeding 100M. The monthly true audience also increased, with December figures above 14M.

• App Engagement: The app's monthly active users grew steadily, reaching over 3.4M in December, indicating strong user retention.

• Ad Spend & Channels: Walmart’s monthly ad spend remained consistent, with December spending around $3.7M, utilizing YouTube and Instagram for key impressions.

Conclusion

The Q4 2024 data underscores the dynamic digital strategies of Shop Amazon, Canadian Tire, and Walmart Inc. Sensor Tower’s comprehensive data, including Web Insights and Pathmatics, provides critical insights into cross-platform user behavior, ensuring these brands remain at the forefront of Canada’s shopping category. By leveraging these insights, decision-makers can effectively navigate the evolving digital landscape.