Leading Grocery Store Brands in Canada: Performance Insights for Q4 2024

Introduction

As the grocery shopping landscape in Canada evolves, key players like PC Express, SAQ, and Save-On-Foods continue to capture significant market share. In this article, we delve into the performance metrics of these leading brands from Q3 to Q4 2024, highlighting trends across their websites and apps. Sensor Tower's comprehensive data provides a unique lens to understand cross-platform user behavior, leveraging tools like Web Insights, App Performance Insights, and Pathmatics.

PC Express

PC Express maintains a robust digital footprint with its website, pcexpress.ca, and the PC Express app.

• Audience Trends: The monthly true audience saw a notable increase, peaking in December at over 770K, with web and app visitors both contributing to this growth.

• App Engagement: Monthly active users on the app rose steadily, reaching nearly 690K by December, indicating a strong preference for mobile access.

• Ad Spend & Channels: Monthly advertising spend surged in October, exceeding $740K, with significant impressions across platforms like Facebook and YouTube.

SAQ (Societe des alcools du Quebec)

SAQ's digital presence is powered by its website, saq.com, and the SAQ app.

• Audience Trends: Monthly true audience numbers grew significantly, reaching over 620K in December. The web platform attracted the majority, with a notable uptick in web-only visitors.

• App Engagement: The app's monthly active users saw an impressive rise to nearly 290K by the end of Q4, reflecting increased mobile engagement.

• Ad Spend & Channels: SAQ's advertising strategy was highlighted by a peak monthly spend in October, with Instagram and Facebook being primary channels for impressions.

Save-On-Foods

Save-On-Foods connects with its audience through saveonfoods.com and the Save-On-Foods app.

• Audience Trends: The monthly true audience remained strong, hovering around 375K in December, with a balanced mix of web and app visitors.

• App Engagement: Active users on the app peaked at over 220K in November, showcasing a growing mobile user base.

• Ad Spend & Channels: Monthly advertising investments increased to over $135K in December, with Facebook and Instagram leading in impressions.

Conclusion

The Q4 2024 insights reveal that PC Express, SAQ, and Save-On-Foods are effectively leveraging digital platforms to engage their audiences. With Sensor Tower's unparalleled data services, businesses can gain critical insights into cross-platform user behavior, ensuring an informed approach to digital strategy and advertising efforts. As these brands continue to innovate, their digital growth will be a key factor in maintaining competitive advantage in the Canadian grocery market. Sensor Tower's data-driven insights provide the strategic edge needed for decision-makers to stay ahead.