Leading Brands in Canada’s Advertising & Marketing Space: Q4 2024 Analysis

In the dynamic landscape of Canada’s advertising and marketing sector, the fourth quarter of 2024 witnessed significant activity among leading brands. This article delves into the performance of three key players: AIR MILES Canada, HubSpot, Inc., and Fiverr International Limited. Utilizing Sensor Tower’s unparalleled data insights, we analyze web and app audience trends, engagement levels, and advertising activities, offering a comprehensive overview of their market presence.

AIR MILES Canada (LoyaltyOne, Inc.)

Audience Trends

• Website: airmiles.ca maintained a stable monthly audience with visits fluctuating between 4.9M and 7.5M from Q3 to Q4.

• Monthly True Audience: Consistently above 500K, with a notable dip in December.

• Web vs. App Visitors: The web audience consistently outnumbered app-only visitors, underscoring a web-dominant presence.

App Engagement

• App: AIR MILES Reward Program saw monthly active users peaking at 351K in October before dropping to below 300K in December.

Ad Spend & Channels

• Monthly Ad Spend: Fluctuated significantly, peaking at over $1M in October.

• Channels: Predominantly utilized Facebook and Instagram, with Facebook leading in monthly impressions.

HubSpot, Inc.

Audience Trends

• Website: hubspot.com experienced significant fluctuations, with visits peaking at over 10M in September.

• Monthly True Audience: Varied but generally stable, with a slight dip in December.

App Engagement

• App: HubSpot maintained a steady monthly active user base around 30K.

Ad Spend & Channels

• Monthly Ad Spend: Saw a significant rise in December, reaching nearly $650K.

• Channels: Leveraged LinkedIn and YouTube effectively, with LinkedIn leading in monthly impressions by December.

Fiverr International Limited

Audience Trends

• Website: fiverr.com showed a steady increase in visits, peaking at over 5.5M in December.

• Monthly True Audience: Grew consistently, surpassing 280K by December.

App Engagement

• App: Fiverr - Freelance Service saw a rise in monthly active users, reaching over 120K in December.

Ad Spend & Channels

• Monthly Ad Spend: Consistently around $200K to $300K.

• Channels: YouTube dominated, generating the majority of monthly impressions.

Conclusion

The Q4 2024 data underscores the strategic importance of both web and app platforms across leading brands in Canada’s advertising and marketing sector. Through Sensor Tower’s comprehensive data offerings, businesses can gain critical insights into cross-platform user behavior. Whether it’s the web-dominant presence of AIR MILES, HubSpot’s strategic ad spend on LinkedIn, or Fiverr’s consistent growth in app engagement, the data highlights the diverse strategies employed by these brands to engage their audiences effectively.

For more detailed insights, explore Sensor Tower’s offerings such as Web Insights, App Performance Insights, and Pathmatics.