Leading Brands in Brazil's Business Finance & Business Solutions Category in Q4 2024

Introduction

In Q4 2024, Brazil’s Business Finance & Business Solutions sector experienced transformative activity. Leading brands such as SumUp Payments, Automatic Data Processing (ADP), and Stripe, Inc. made notable impacts. Utilizing Sensor Tower’s comprehensive data offerings, we explore the performance and trends of these brands across their websites and apps.

SumUp Payments

SumUp Payments has solidified its presence through its website, sumup.com, and its app, SumUp: Payments and POS.

• Audience Trends: From Q3 to Q4 2024, sumup.com maintained a consistent visitor base, with visits peaking at over 7.5M in December. The monthly true audience fluctuated, remaining above 1.3M throughout the quarter.

• App Engagement: The app’s monthly active user base hovered around 1M, with a slight dip in December to under 1M.

• Ad Spend & Channels: SumUp's monthly advertising spend decreased over the months, with December seeing a spend just above $55K. Instagram and Facebook were the primary channels, delivering substantial impressions, especially on Instagram.

Automatic Data Processing (ADP)

ADP’s digital footprint is anchored by its website, adp.com, and the ADP Mobile Solutions app.

• Audience Trends: Website visits decreased from over 10M in October to just above 10M in December. Monthly true audience numbers also declined, ending the quarter around 350K.

• App Engagement: The app’s monthly active users remained stable, with a slight increase in October to over 40K before leveling off.

• Ad Spend & Channels: ADP’s monthly ad spend was minimal, with only a brief spike in November, spending just over $100 on Facebook.

Stripe, Inc

Stripe’s online presence includes its website, stripe.com, and the Stripe Dashboard app.

• Audience Trends: Stripe.com saw a consistent number of visits, peaking at over 260K in November. The monthly true audience remained stable, around 30K.

• App Engagement: The app’s monthly active user base was stable, with active users just above 2K throughout the quarter.

• Ad Spend & Channels: Stripe’s monthly advertising was minimal, with a slight increase in December, focusing on Instagram.

Conclusion

In Q4 2024, SumUp Payments, ADP, and Stripe displayed diverse trends in Brazil’s Business Finance & Business Solutions category. Sensor Tower’s unique insights into cross-platform user behavior, including web and app data, have been instrumental in understanding these dynamics. Our Web Insights, Pathmatics, and App Performance Insights products provide unparalleled data for analyzing industry trends and audience engagement, empowering decision-makers with strategic advantages. Explore more about our offerings here.