Leading Australian Brands in the Law & Government Category: A Q4 2024 Analysis

Introduction

As we close the year, it’s essential to spotlight the leading brands in Australia’s Law & Government category. With robust digital presences, the NSW Government, Bureau of Meteorology, and Victorian Government lead the charge, showcasing significant audience engagement across their websites and apps. Using Sensor Tower’s comprehensive data, we offer detailed insights into their performance from Q3 to Q4 2024.

NSW Government (State of New South Wales)

The NSW Government maintains a formidable online presence through its website, nsw.gov.au, and the Live Traffic NSW app.

• Audience Trends: From Q3 to Q4 2024, the website saw fluctuations, with visits peaking in October at over 130M before declining to around 67M in December. The monthly true audience numbers remained stable above 3.8M throughout the quarter, with web-only visitors dominating.

• App Engagement: The Live Traffic NSW app exhibited a steady monthly active user base, with users hovering around 40K.

• Ad Spend & Channels: Monthly advertising spend increased gradually, reaching over $310K in December, with significant impressions across Facebook and Instagram.

Bureau of Meteorology

The Bureau of Meteorology’s digital footprint is substantial, with bom.gov.au and the BOM Weather app leading their efforts.

• Audience Trends: The website experienced growth, peaking at over 17M visits in November. The monthly true audience steadily increased, surpassing 5.3M by December, with a notable app audience.

• App Engagement: The BOM Weather app saw monthly active users rise to over 4M by December, reflecting a strong mobile preference.

• Ad Spend & Channels: Minimal monthly ad spending was observed, primarily on Instagram, with impressions remaining low.

Victorian Government

The Victorian Government effectively engages users through vic.gov.au and the Public Transport Victoria app.

• Audience Trends: Website visits peaked in October at over 50M, with a monthly true audience consistently over 2.3M. The web platform attracted more visitors than the app.

• App Engagement: The Public Transport Victoria app maintained a robust monthly active user base, with users exceeding 1M in November.

• Ad Spend & Channels: Monthly ad spend surged to over $500K in December, with significant impressions on Instagram and Facebook.

Conclusion

These leading brands demonstrate the power of digital platforms in engaging audiences within the Law & Government sector. Sensor Tower’s unparalleled data offerings provide critical insights into cross-platform user behavior, ensuring brands can navigate the digital landscape effectively. Explore our Web Insights for more detailed web data and Pathmatics for advertising insights, while App Performance Insights offers a comprehensive view of mobile app engagement.