Leading Brands in Australia's Jobs & Education Category: Q4 2024 Analysis

In the competitive landscape of Australia’s Jobs & Education category, Indeed, SEEK Global, Inc., and Duolingo have emerged as key players in Q4 2024. Utilizing Sensor Tower’s comprehensive data, we explore the performance and trends of these leading brands, highlighting their cross-platform presence and advertising strategies from Q3 to Q4 2024.

Indeed

Indeed is renowned for its robust job search platform, featuring both its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: From July to December 2024, indeed.com experienced fluctuations in visits, peaking in September with nearly 30M visits. However, a decline was observed towards December, with visits dropping below 24M. The monthly true audience trended downward, decreasing from over 2.5M in July to around 1.7M by December.

• App Engagement: The Indeed app maintained a stable monthly active user base, with active users hovering around 340K to 440K. This indicates a consistent interest in mobile job search solutions.

• Ad Spend & Channels: Indeed’s monthly advertising spend varied, with notable peaks in July and December, reaching approximately $44K. Instagram and Facebook were the primary channels, delivering millions of impressions each month.

SEEK Global, Inc.

SEEK Global is a leader in employment marketplace services, with its digital footprint including seekbusiness.com.au and volunteer.com.au, alongside the SEEK Jobs Search & Employment app.

• Audience Trends: The website seekbusiness.com.au saw a significant increase in December, with visits surpassing 2.5M. Volunteer.com.au maintained stable visits, averaging around 1.9M throughout the quarter. The monthly true audience for SEEK’s platforms remained robust, with app-only visitors consistently exceeding 1.6M.

• App Engagement: The SEEK app saw a gradual decline in monthly active users from around 1.95M in August to approximately 1.67M by December, suggesting a shift in user engagement.

• Ad Spend & Channels: SEEK’s monthly ad spend peaked in September at over $400K, with Facebook and Instagram being the dominant channels, generating tens of millions of impressions.

Duolingo

Duolingo is a leading platform in language education, marked by its website, duolingo.com, and the Duolingo - Language Lessons app.

• Audience Trends: Duolingo.com experienced a consistent rise in visits, peaking in October with nearly 9.7M visits. The monthly true audience remained stable, fluctuating slightly above 1.4M throughout the quarter.

• App Engagement: The Duolingo app saw a slight increase in monthly active users, from about 1.2M in July to over 1.3M by December, reflecting a steady demand for language learning.

• Ad Spend & Channels: Duolingo’s monthly ad spend was modest, with a peak in July at around $6.3K. Instagram and YouTube were key platforms, providing the majority of ad impressions.

Conclusion

In the dynamic Jobs & Education category, Indeed, SEEK Global, Inc., and Duolingo have demonstrated distinct strategies and performance trends. Sensor Tower’s unparalleled data insights have been instrumental in understanding these brands’ cross-platform behaviors, offering a comprehensive view of their monthly audience engagement and advertising efforts across web and mobile platforms.

For more detailed insights into web data, explore our Web Insights offering. For advertising and mobile app performance data, visit Pathmatics and App Performance Insights.