Leading IT & Computer Services Brands in Australia: Q4 2024 Analysis

In the rapidly evolving landscape of Information Technology (IT) and Computer Services, a select few brands have distinguished themselves in Australia during Q4 2024. By capturing significant audience attention across their websites and apps, they have demonstrated strategic prowess. Sensor Tower’s comprehensive data provides an insightful view into these trends, spotlighting the performance of Okta, Inc., Duo Security Services, and Cisco Webex.

Okta, Inc.

Okta, Inc. is renowned for its identity and access management solutions, with a strong digital presence through its website, okta.com, and the Okta Verify app.

• Audience Trends: From Q3 to Q4 2024, okta.com saw a decline in visits, starting from over 3.5M in October and dropping to around 1.8M by December. The monthly true audience mirrored this trend, decreasing from over 970K in October to about 810K in December.

• App Engagement: The Okta Verify app maintained a stable monthly active user base, peaking at over 770K in October before settling to approximately 665K by December.

• Ad Spend & Channels: Notably, Okta did not allocate funds to advertising during this period, resulting in zero monthly impressions across channels.

Duo Security Services

Duo Security Services, a leader in unified access security, maintains a robust digital footprint with its website, duo.com, and the Duo Mobile app.

• Audience Trends: Duo.com experienced a fluctuating yet decreasing trend in visits, from over 1.1M in October to just under 675K in December. Interestingly, the monthly true audience peaked in December at approximately 379K, indicating strong app engagement.

• App Engagement: The Duo Mobile app saw a significant increase in monthly active users in December, reaching approximately 325K, highlighting a growing preference for mobile security solutions.

• Ad Spend & Channels: Duo Security's advertising strategy was varied, with notable investments on Facebook and Instagram. December's modest ad spend resulted in monthly impressions around 327K, primarily through Instagram.

Cisco Webex

Cisco Webex, a leader in collaboration solutions, continues to excel with its website, webex.com, and the Webex app.

• Audience Trends: Webex.com experienced an increase in visits from October's 3.3M to a peak of approximately 3.4M in November, before declining to about 1.7M in December. The monthly true audience remained relatively stable, with a slight dip in December to around 83K.

• App Engagement: The Webex app maintained consistent user activity, with monthly active users gradually increasing to about 47K by December.

• Ad Spend & Channels: Cisco Webex enhanced its advertising efforts in December, leading to significant monthly impressions nearing 1.7M, primarily through Facebook.

Conclusion

The Q4 2024 analysis from Sensor Tower highlights the significant roles these brands play in the IT & Computer Services sector in Australia. By leveraging Sensor Tower’s unique cross-referencing of web, app, and advertising data, businesses can gain critical insights into cross-platform user behavior. Whether it’s Okta’s stable app engagement, Duo Security’s strategic advertising, or Cisco Webex’s robust web presence, each brand showcases distinct trends that underscore their market strategies. For deeper insights, explore Sensor Tower’s Web Insights, Pathmatics, and App Performance Insights.