Top 5 Shopping Apps on Android in Tunisia: Q4 2024 Insights

In the fourth quarter of 2024, the performance of the top shopping apps in Tunisia on the Android platform revealed interesting trends in downloads and active users. This analysis is based on data from Sensor Tower, offering a glimpse into user engagement and app popularity.

Alibaba.com - B2B marketplace saw its weekly downloads fluctuating throughout the quarter, starting at approximately 12.7K and experiencing a dip to 5.2K by late December. Despite this decline, its weekly active users remained relatively stable, hovering around 200K to 270K.

SHEIN-Shopping Online maintained steady weekly downloads, starting at 9.8K and ending the quarter at 7.6K. The app's weekly active users showed a peak towards the end of November, reaching 234.8K, before settling around 198.5K by the end of December.

FreeOui experienced a significant surge in weekly downloads, rising from 514 at the beginning of the quarter to over 9K by the end. This was mirrored by an increase in weekly active users, which climbed from 5.3K to over 14K.

AliExpress - Shopping App had a notable increase in downloads in early November, peaking at 8.2K, before declining to 1.8K by the end of the quarter. The app's active users remained in the range of 87K to 113K throughout the quarter.

Monoprix Tunisie observed a steady increase in downloads, reaching a high of 6.5K in early December, before tapering down to 2.9K by the end of the month.

These insights highlight the dynamic nature of the shopping app market in Tunisia, with various apps experiencing different trends in user engagement. For more detailed data and insights, visit Sensor Tower.