AI Insights · Timothy · January 2025
Top 5 Shopping Apps on Android in South America, Q4 2024
Explore the performance trends of the top shopping apps on Android in South America during Q4 2024, with insights from Sensor Tower.
In the fourth quarter of 2024, the top shopping applications on the Android platform in South America displayed varied performance trends. According to data from Sensor Tower, these insights highlight the dynamics of user engagement and downloads.
Temu: Shop Like a Billionaire saw a significant fluctuation in weekly downloads, starting with 1.6M at the beginning of October and peaking at nearly 3M in the week of October 21. Active users also showed an upward trend, growing from approximately 13.7M to 18.1M by the end of December.
Mercado Libre: Compras online maintained a steady download pattern with numbers hovering around 700K to 750K for most of the quarter, though there was a slight drop in the final weeks. Active users peaked at over 102M during November, reflecting a continued strong presence.
SHEIN-Shopping Online experienced a notable spike in downloads in late October, reaching 1.3M, before settling into a decline towards the end of the year. Active user numbers mirrored this trend, peaking early in November before decreasing to approximately 49.3M by the end of the quarter.
Shopee: 12.12 Liquida de Natal showed a gradual increase in downloads throughout the quarter, with numbers rising from 378K to over 470K in mid-November. Active users consistently hovered around 68M to 74M, showing a stable yet engaged user base.
Amazon Shopping saw a peak in downloads during the week of November 25, with over 600K downloads, coinciding with a rise in active users to about 36.7M. Revenue figures varied, with a peak of approximately $98K in mid-November.
These insights provide a glimpse into the market dynamics of shopping apps in South America, with more detailed analytics available through Sensor Tower.