AI Insights · Timothy · January 2025
Top 5 Shopping Apps on Android in Russia: Q4 2024 Performance
Explore the performance trends of the top 5 shopping apps in Russia on Android during Q4 2024, highlighting their weekly downloads and active user metrics.
During the fourth quarter of 2024, the top shopping apps on Android in Russia displayed varying trends in downloads and active user engagement, as recorded by Sensor Tower. Here's a closer look at the performance of these leading apps.
Wildberries saw a dynamic pattern in weekly downloads, peaking at approximately 370K in late October before declining to around 254K by the end of December. Despite the fluctuations in downloads, the app maintained a robust base of active users, growing from 34.6M in early October to a high of 37.9M in mid-December before settling at 35.8M at quarter's end.
OZON: товары, одежда, билеты experienced a steady stream of downloads, reaching a high of 279K in late October. The app's active user base consistently expanded, starting at 22.2M at the beginning of October and peaking at 25M just before Christmas, before closing the quarter at 23.5M.
The app Пятёрочка: доставка продуктов showed a positive trend in downloads, with numbers increasing to 174K in early December. Its active users grew steadily from 6.3M in late September to 6.8M by mid-December, reflecting a consistent engagement throughout the quarter.
Магнит: акции и доставка also demonstrated growth in downloads, particularly in December, reaching approximately 181K. Active users increased from 4.4M at the start of the quarter to a peak of 5.6M in late December, indicating a rising interest towards the end of the year.
Lastly, Джум had a notable surge in downloads early in the quarter, peaking at 209K in early November. Its active user count varied, starting at 1.9M and experiencing fluctuations before ending at 2.4M in late December, suggesting a renewed interest towards the year's end.
For more detailed insights and data on these apps, Sensor Tower provides comprehensive analytics and reports.