AI Insights · Timothy · January 2025
Top 5 Shopping Apps on Android in Nigeria, Q4 2024
Explore the performance trends of the top 5 shopping apps on Android in Nigeria during Q4 2024, highlighting downloads and active user metrics.
In the fourth quarter of 2024, Nigeria's Android shopping app market experienced notable shifts among its leading applications. Data from Sensor Tower provides insights into the performance of the top five shopping apps.
Temu: Shop Like a Billionaire saw a significant surge in weekly downloads, starting at 3K in early October and peaking at over 609K by late November. This increase was mirrored by a rise in weekly active users, which climbed from 44K to approximately 1.56M by the end of December.
Rwazi - AI Budget Copilot experienced fluctuations in downloads, beginning with 87K and reaching a high of 110K mid-October, before tapering off to 16K by year's end. Active users decreased over the quarter from 209K to 72K.
JUMIA Online Shopping maintained a steady download rate, starting at 49K and ending with 33K. Despite this, active users remained robust, with numbers consistently above 3.8M throughout the quarter.
Cardgoal - Sell Gift Cards showed a gradual increase in weekly downloads, peaking at around 20K by the close of December. Active users displayed a steady upward trend, rising from 204K to nearly 298K.
Hawkit - Earn Cool Cash Daily had a varied download pattern, with a notable peak of 28K in late October, followed by a decline to 7K by the end of December. Active user numbers also fluctuated, reaching a high of 73K mid-quarter before dropping to 39K.
These insights from Sensor Tower highlight the dynamic landscape of shopping apps in Nigeria, with varying trends in user engagement and app popularity. For more detailed data and analysis, visit Sensor Tower's platform.