Top 5 Shopping Apps on Android in Belarus: Q4 2024

In the fourth quarter of 2024, the top shopping apps on the Android platform in Belarus showcased varying trends in downloads and active user engagement. According to Sensor Tower data, here’s a closer look at their performance.

Wildberries experienced a noticeable increase in weekly downloads, reaching approximately 20.9K by the end of November. Active users fluctuated throughout the quarter, peaking at around 3.5M in early December before settling at 3.4M by the end of the year.

OZON: товары, одежда, билеты saw a significant rise in weekly downloads mid-quarter, peaking at nearly 20.4K in late October. The app maintained a robust active user base, reaching over 1.3M in early December.

21vek.by registered a steady increase in downloads, with numbers peaking at 13.5K in early December. Active users saw a similar trend, peaking at 379K at the beginning of December.

kari: обувь и аксессуары demonstrated a strong surge in weekly downloads, reaching 11.4K in early November. Active users also grew, hitting a peak of 14.8K by late December.

Еплюс showed gradual growth in downloads, reaching a high of 9K in late December. The active user base increased steadily, peaking at 162K at the end of the year.

These insights highlight the dynamic nature of the shopping app market in Belarus. For more detailed data and analysis, visit Sensor Tower.