AI Insights · Timothy · January 2025
Top 5 Shopping Apps on Android in Brazil Q4 2024
Explore the performance trends of the top shopping apps on Android in Brazil during Q4 2024, with insights from Sensor Tower.
During the fourth quarter of 2024, the performance of the top shopping applications on Android in Brazil demonstrated diverse trends in weekly downloads and active users, as reported by Sensor Tower.
Temu: Shop Like a Billionaire saw a notable fluctuation in weekly downloads, starting at approximately 792K and peaking at around 1.2M in late October. Active users showed a consistent growth, reaching a peak of about 5.4M in the last two weeks of December.
Mercado Libre: Compras online maintained a steady increase in downloads, beginning the quarter at around 403K and slightly declining to 400K by the end of December. The app's active user base was robust, with a peak at approximately 65M in late November.
Shopee: 12.12 Liquida de Natal experienced a moderate rise in downloads, with numbers climbing to about 470K in mid-November. Active users consistently increased throughout the quarter, peaking at about 74M in early December.
SHEIN-Shopping Online started with downloads around 310K, reaching a high of 381K in early November before tapering off. Active users fluctuated but ended the quarter with a slight increase, closing at approximately 39.7M.
Magalu: loja e compras online showed a significant increase in downloads towards the end of the quarter, peaking at about 449K in the last week of December. Active users mirrored this trend, culminating in a rise to approximately 26.8M.
These insights from Sensor Tower highlight the dynamic nature of the shopping app landscape in Brazil, offering valuable data for understanding market trends and consumer behavior.