Top 5 Lifestyle Apps on Android in Russia Q4 2024

In the fourth quarter of 2024, the lifestyle app segment on the Android platform in Russia showcased notable trends, with significant activity in downloads and active users. Here’s a closer look at the top five apps based on Sensor Tower data.

Pinterest maintained a robust presence with weekly downloads increasing from 144K at the start of the quarter to a peak of 191K by the end. The app consistently engaged users, with weekly active users rising from 5.8M in early October to over 6M by December.

Color Widgets, Theme: iWidgets experienced fluctuations in downloads, starting at 42K and reaching a high of 73K mid-quarter. Active user figures saw a peak of 664K in November before stabilizing around 511K by the end of December.

SmailAds Classifieds in Russia saw a dramatic surge in downloads, hitting 111K in early December, before tapering off. Active users climbed steadily, peaking at 151K during the same period.

Xiaomi Home showed consistent growth, with downloads increasing from 25K to over 70K by the quarter's end. Active users fluctuated, reaching a high of 1.4M in mid-December.

Finally, Call Santa Claus - Prank Call demonstrated seasonal popularity, with a sharp rise in downloads in December, peaking at 100K. Active users also increased significantly, reaching 135K during the holiday season.

This data, courtesy of Sensor Tower, highlights the dynamic nature of the lifestyle app market in Russia. For more insights, visit Sensor Tower's platform.