Top 5 Lifestyle Apps on Android in New Zealand: Q4 2024

In the fourth quarter of 2024, the performance of lifestyle apps on the Android platform in New Zealand showcased interesting trends. Data from Sensor Tower provides insights into the weekly downloads and active user numbers for the top five apps in this category.

Z App saw a moderate increase in weekly downloads, peaking at around 4.8K in early November. Active users fluctuated throughout the quarter, starting at 40.2K and reaching a high of 47.3K in mid-December.

Trade Me: Property, Jobs, Shop maintained a steady number of weekly downloads, ending the quarter with just under 3K, while active users generally hovered around 320K, peaking at 336K in early October.

Pinterest experienced a gradual increase in weekly downloads, reaching approximately 2.7K by late December. Active users showed slight fluctuations, starting at 51.1K and closing the quarter at 48.8K.

Google Home had a consistent number of downloads throughout the quarter, with a notable increase to 3K in the week before Christmas. Active users remained relatively stable, finishing at around 90.2K.

Life360: Stay Connected & Safe saw a steady pattern in weekly downloads, with a peak of 2K in late December. Active users showed a slight decline over the quarter, starting at 63.8K and decreasing to 61K by the end of December.

These trends highlight the dynamic nature of app engagement in New Zealand's lifestyle category. For more detailed insights, visit Sensor Tower's platform.